It’s all about capturing the attention of the audience. The fit and healthy image is a lifestyle that more and more people are embracing as the nation is more aware of the importance of living with better habits and smarter choices. Producers of products that trim and firm nourish and revitalize, are demanding more male models and female models that prove their point with shapely, sexy bodies and lean, athletic tone.

Not only do these models capture the attention they also help promote the products that keep competing for more of the market share, and that is where a professional model can be invaluable to a product launch, a magazine article, a Web site or a trade show appearance. Take sports drinks and supplements, for example. Fitness and health magazines are packed with ads for these products promoted by healthy people (models). The demand for professional models is strong.

For example, how much more impact could a nutritional supplement promotion receive with a known athlete or a celebrity speaking at an event on the product’s behalf? Not all celebrities are great speakers or sales people. But an experienced model with a fitness lifestyle who also knows how to demonstrate and sell a product can be a marvelous way to inject more interest in the product.

These models are in demand for their great looks and their knowledge of exercising muscles, clean-eating and nutrition, sports drinks, and the various types of bikes, weights, equipment, shoes, clothing, accessories and items targeted at the fitness lifestyle market.

PPG has booked former professional cheerleaders, bodybuilders, and models for a variety of uses for health and fitness business uses. At events, they will sign autographs, greet people, and of course the company can always advertise their appearance at engagements which add a certain flair to any event or advertising promotion.

Our agency supplies talent for television, film & video, commercials, infomercials, print, catalog, Internet, CD ROM, and promotional events.

Care to get an edge?

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