One of our most booked models, Jennifer Autry, shares her insight.

"Generating leads, delivering critical messaging of a product or service, and creating buzz about the company is truly the job of an effective trade show presenter. Having a live, professional presenter in a trade show exhibit is one of the smartest investments a company can make on the trade show floor. There is no other environment I know of where prospects literally walk up to a company, wanting to find a solution to their challenges."

"However, once the prospect enters that booth, then there had better be an effective strategy in place to qualify the prospect and turn them into a client. As a professional presenter, I have discovered the single most effective way to do this is to deliver a concise, powerful presentation that highlights the benefits and features of the product or service, followed by a strong "call to action", and then an effective turning over to sales staff."

"I repeatedly hear from my clients that I deliver 'Big crowds' - 'Perfect delivery of our messaging' - 'Exceeding our lead quota' - 'Massive increase in A+ leads'. To me, that is the highest compliment of all."

PPG model and presenter Jennifer Autry

Comments

Jim Sheridan

0

 

 

Jennifer,

I wanted to drop a note from the VM World show last week in Las Vegas. I found you to be every bit as professional, polished, and well spoken as we expected you to be. The level of enthusiasm and professionalism combined with a strong positive attitude you have really made a difference at the show. I asked you to start recruiting for us to give the other sponsors a chance for an audience and you were able to fill it almost every time. I was amazed when the powerpoint went down you didn’t miss a beat and completed the presentation.

SHI will be delivering the VM World show again next year and you’ve already made the list. You were much more polished then most of our sales force and many noticed it.

My sincere thanks and I look forward to working with you again,
Regards
Jim

Tuesday 12 March 2013, 21:01

Post Reply

Name *
Email (For verification & Replies)
URL
Code   
ChronoComments by Joomla Professional Solutions

Submit Comment

Cancel

Name *
Email (For verification & Replies)
URL
Code   
ChronoComments by Joomla Professional Solutions

Submit Comment